About 85 million families in the US alone have a pet. That’s over 75 percent of households in the country. Why limit your reach to local pet owners when you can reach every pet owner in the country—or even the world—instead?
With the right set of marketing strategies, you can boost sales and improve your ROI!
Here are seven of the best online pet business opportunities you can utilize to build your business. With these strategies, you can expand your reach and increase sales. Give your business the boost it needs with these easy strategies!
1. Reach Your Community
First, start at the local level.
Take the time to research your ideal customer. Who are they? What do they care about?
What pet services are they searching for online?
If you have a very broad target audience, separate your customers into smaller buyer personas. You can develop personas based on:
- Household income
- Marital status
- Buying behaviors
- Type of pet
The more you know about your audience, the more likely you can appeal to their needs.
Next, reach out to your ideal customers online. You can start by joining a Facebook group or online community specific to your area. Then, get involved in the conversation!
Listen to what people are talking about. What problems are these pet owners facing? Don’t worry about selling just yet. Instead, determine what needs they have.
Then, try to offer your expertise. Show people you’re there to help.
If they show interest, get more specific. Mention some of the products you offer that can solve their problems. Focus on the value you can offer pet owners in the area.
Showing potential customers your experience and expertise can help you build brand trust. Once people trust you, they’re more likely to utilize your services and buy your products.
You can also reach out to your community by posting business cards and flyers on local bulletin boards.
2. Stay Social
To make the most of the online pet business opportunities available, you need to start building brand awareness. People won’t trust you if they don’t know who you are.
As you begin selling pet products from home, share your products online. Use social media platforms like Instagram, Facebook, and Twitter to promote your business.
Again, it’s not about the sales pitch. Instead, entertain and educate your audience. Show pet owners how much fun their pets could have with your products.
Try using different forms of content, including photos, videos, and quizzes. As people get engaged with your content, they’ll become more likely to remember your brand. Brand recognition can help you attract and retain repeat customers.
Creating a funny, memorable video or a helpful tutorial will ensure your brand sticks in your minds. If viewers enjoyed it, they’re more likely to share your content with their followers, too.
Are people commenting on your posts? Great! Make sure to respond back.
Answer any questions they have and let them know you’re there to help.
Are your followers already engaging with other pet-related brands online? Consider utilizing influencer marketing. You can work with one of these influencers by having them promote your products.
Working with an influencer will boost your brand awareness and trust. Consumers will see the influencer they already know and trust using and enjoying your products. Then, you can attract those followers to your pet business to boost sales.
3. Get Blogging
Blogging is another great way to generate brand awareness and sell pet products online. Take a look at your consumer research. What keywords are pet owners searching for that relate to your products?
You can use Google Trends, Keyword Planner, or Ahrefs to make a list of keywords.
Then, start blogging based on those products! Once you have a post, you can use search engine optimization (SEO) to ensure people find it online. SEO will help your blog posts and webpages appear on the top page of a Google search.
SEO can help you attract people to your website. Then, you can convert them into leads and start selling pet products from home!
In fact, leads from SEO are eight times more likely to become paying customers than those through ads.
You can create blog posts, infographics, videos, and ebooks to generate traffic. Make sure to share your content on social media, too!
4. Offer Subscriptions
Creating a subscription box is a great way to maximize online pet business opportunities through return customers. A subscription box will provide your customers with a convenient way to access your products. For example, you can send a new toy or bag of pet food each month.
Try offering different subscription boxes that appeal to different needs and budgets.
5. Try PPC
Pay-per-click (PPC) advertising is another way to boost brand awareness and sales for your pet business. These ads will appear can appear on search engines or social media platforms, depending on the PPC platform you choose.
6. Attend Events
Though you’re pet products online, it’s still important to network in person. Consider attending workshops, trade shows, and conventions within the pet industry. Don’t forget to take your business cards with you.
You can also take sample bags of pet food or small products to sell. Make sure your packaging design stands out and looks eye-catching. You can find out how to attract millennials to your brand through creative packaging to boost sales.
Attending these events will help you meet people within the industry. You can also learn a lot from other professionals in the business.
7. Build Relationships
Do you already have an audience of happy customers? Great! Have them promote your brand!
Create a referral program to strengthen your customer relationships. You can reward happy customers for sharing your brand with friends and family. You’ll reach a wider audience and retain loyal customers.
Online Pet Business Opportunities: Seven Ways to Boost Your Business
Ready to attract more business? Don’t let these online pet business opportunities pass you buy! With these seven tips, you can reach more customers and give your pet business the boost it needs.
Searching for the perfect present for your beloved pet? Check out The Best Cat Toys section for great ideas!